About us

Digitool Business “d.i.g. - Discover. Improve. Grow. iTool - Individual Tool tailored insights for your unique business.”

Digitool Business “d.i.g. - Discover. Improve. Grow. iTool - Individual Tool tailored insights for your unique business.”

Digitool Business founder and Marketing Consultant helping businesses achieve maximum success

Hi, I’m Dani Jones, the founder of Digitool Business — where strategy meets heart. With over 20 years of marketing and business experience, I’ve had the privilege of working with countless business owners across industries, helping them uncover new opportunities, refine their strategies, and achieve real, lasting success.

I’ve always believed that every business has untapped potential — sometimes it just takes the right tools and perspective to bring it to life. That’s where Digitool Business comes in.

At its core, DIG stands for Discover. Improve. Grow.
It’s a simple but powerful process that helps you dig deep into your business, uncover what’s really happening, and take smart, actionable steps forward.

The iTool represents your Individual Tool — tailored insights and strategies designed uniquely for your business. Because no two businesses are the same, and your path to success should reflect that.

What truly drives me is helping business owners see what’s possible, bridging the gaps in their operations, and encouraging them to never give up on themselves. My passion lies in bringing out the best — in both people and the businesses they’ve built.

What my amazing client’s have said…

  • Dani is a true gem! Working with her to redesign my website was an absolute delight. Her professionalism, attention to detail, and creative insights set her apart. Dani consistently exceeded expectations

    Elizabeth M.

  • Couldn’t fault my experience with Dani. She is knowledgeable, responsive and polite. Wouldn’t hesitate to work with her again.

    Joe B.

  • Dani is super flexible, has strong attention to detail, and is committed to the task. Her communication is clear and she got the task done, really appreciate!

    Kat H.

  • Was great working with Dani! She got the job done in a quick time

    Kanik M.

  • 5 stars—exceeded my expectations! I'm very happy that I found her. We had a lot of fun playing with our website and making a lot of improvements.

    Ocean B.

  • Dani was extremely helpful! Before I spoke to Dani I was quite nervous about launching my online business but now I’m excited and confident to launch. Thanks Dani your awesome!

    Cindy A.

  • highly recommend Dani! She got the job done so quickly, no fuss, did a wonderful job and really great to communicate with! Thank you so much!

    Elly S.

  • Prompt service - great job - well done

    Paul S.

  • Dani was excellent and will definitely be using again

    Tim L.

  • Dani was a great help

    Kevin N.

  • Dani was great to work with. She did everything we asked and more, was happy to answer any questions that we had and her quality of work was tip top! Highly recommend!

    James L.

  • Dani saved me in a time if need, delivered what was asked, and went above and beyond. I look forward to working with her on the next project.

    Mark N.

  • Dani was great adapting to the limitation of the website tool I had chosen. She was able to find all the subscriptions, optimise for SEO and make the website look professional. Would definitely recommend her!

    Janet M.

  • Dani was very knowledgeable and thorough with her assistance in our Facebook hacking issue. Dani was also very patient with waiting for when I was available to communicate about this matter.

    Amelia C.

  • Dani is great and very knowledgeable, highly recommended

    - Jamil H.