Google Business Profile

Google Business Profile

A Google Business Profile (formerly called Google My Business) is a free tool from Google that lets businesses manage how they appear on Google Search and Google Maps.

Here’s a simple explanation:

  • When someone searches for a business or service online, your Google Business Profile shows your business name, address, phone number, website, hours of operation, photos, and reviews.

  • It helps customers find you easily, contact you directly, and see important info without having to visit your website first.

  • You can also post updates, special offers, and events, which makes your profile more engaging.

Why it’s important:

  • Increases your business’s local visibility.

  • Builds trust with customers through reviews and complete info.

  • Helps you stand out in search results and on Google Maps.

For example, if someone searches:

“Sports coach near me in Brisbane”

Your Google Business Profile could appear at the top with your location, contact info, and photos, making it easy for potential clients to reach you.

    • Be Found Easily Online
      Your business can show up on Google Search and Google Maps, making it easy for customers to find you.

    • Build Trust and Credibility
      Customers can see your reviews, photos, services, and business details, helping them feel confident choosing you.

    • Show Important Info Quickly
      People can see your contact number, website, hours, and location without even visiting your website.

    • Attract More Customers
      An optimized profile can appear at the top for local searches, helping you get new clients faster.

    • Share Updates and Promotions
      You can post news, offers, and events, keeping your clients engaged.

  • How to Get a Google Business Profile – Step by Step

    Step 1: Sign in to Google

    • Use the Google account you want to manage your business with.

    • Go to Google Business Profile and click “Manage now.”

    Step 2: Add Your Business

    • Enter your business name.

    • Choose acategory that fits your business (e.g., “Sports Coach” or “Personal Trainer”).

    Step 3: Add Location (Optional)

    • If you meet clients in person, chooseYes and enter your address.

    • If you only provide services at clients’ locations or online, choose No and list the areas you serve instead.

    Step 4: Add Contact Information

    • Add your phone number andwebsite (if you have one).

    • This allows customers to reach you directly.

    Step 5: Verify Your Business

    Google needs to confirm your business is real. Options include:

    1. Postcard by mail – arrives in 5–14 days with a verification code.

    2. Phone – Google calls or texts a code.

    3. Email – if available.

    4. Instant verification – if you already verified your website via Google Search Console.

    Step 6: Complete Your Profile

    • Add business hours.

    • Add services or products.

    • Upload high-quality photos: logo, cover photo, interior/exterior shots, staff, or products.

    • Add a business description (up to 750 characters) describing what you do and what makes you unique.

    • Add attributes if relevant (e.g., “Online sessions available,” “Wheelchair accessible”).

    ✅ Once your profile is complete, your business can appear onGoogle Search and Maps, helping people find, trust, and contact you easily.