• First Impressions Count: Your website is often the first thing potential customers see — make it professional, welcoming, and easy to navigate.

• Always Open: Unlike a physical store, your website works 24/7 to promote your business.

• Builds Trust: A polished, branded website tells visitors you’re legitimate and dependable.

• Drives Growth: With the right structure and SEO, your website helps attract leads, showcase your services, and convert visitors into clients.

• Central Hub: It connects all your digital tools — social media, booking systems, email, and analytics — into one powerful platform.

• Secure your domain name (e.g., through GoDaddy).

• Choose your website platform — GoDaddy Website Builder, WordPress, Squarespace, or Wix are popular options.

• Design your site to match your brand — include your logo, colours, and key pages (Home, About, Services, Contact).

• Connect your domain to make your site live and searchable.

• Optimise for SEO — use relevant keywords, fast load times, and mobile-friendly layouts.

GoDaddy Website Builder

• Great for beginners who want to get online quickly with minimal tech-skills. GoDaddy+2GoDaddy+2

• Includes built-in marketing tools, drag-and-drop editing, mobile-friendly templates, and is all-in-one (domain, hosting, builder) in a single account. GoDaddy+2GoDaddy+2

• Less ideal if you need highly customised functionality or complex ecommerce/large content sites (because it has some limitations in depth) Website Builder Expert+1

• Best if you’re a small service-based business owner, want simplicity and speed, and prefer to keep everything under one roof.

Wix / Squarespace / WordPress.org

• Wix: Strong for more creative control, lots of templates, decent ecommerce and marketing add-ons. Many reviews call it the best “all-rounder”. Website Builder Expert+1

• Squarespace: Excellent design templates, clean modern look, good for portfolios, small stores and brand-focused businesses.

• WordPress.org: The top choice if you need maximum flexibility, customisation, advanced content management, and are comfortable with more setup/maintenance. WPKraken

• These options are better when you expect your business website to evolve, grow complex, include blogs, membership, custom code, or high-level SEO.

🧭 Quick Guide: Which Platform to Choose?

• If you want fast setup, minimal fuss, and a simple yet professional site → GoDaddy Website Builder is a very good choice.

• If you want better design flexibility and more growth potential (but still manageable) → Consider Wix or Squarespace.

• If you expect to scale significantly, have lots of content, need custom features/plugins, or want full control → WordPress.org is the way to go.

💡 Best for: Service-based businesses, creatives, and small shops who want an easy drag-and-drop experience.
⚙️ Features: Simple editor, professional templates, built-in SEO, and marketing tools.
💰 Cost: From around $15–$25 AUD/month.
⭐ Why choose it: Extremely user-friendly with lots of creative freedom — you can build a great-looking site without coding.
⚠️ Watch out for: Limited flexibility if your business grows large or needs advanced integrations.

💡 Best for: Businesses that plan to grow, blog, or need custom functionality.
⚙️ Features: Thousands of plugins, themes, and SEO tools — you own and control everything.
💰 Cost: Hosting starts around $10–$20 AUD/month, plus premium themes or plugins.
⭐ Why choose it: The most powerful platform for customisation and scalability.
⚠️ Watch out for: It’s not a drag-and-drop builder — you’ll need some tech confidence or help setting it up.

💡 Best for: Product-based businesses and online stores.
⚙️ Features: Full eCommerce system, inventory tracking, secure payments, shipping tools, and marketing integrations.
💰 Cost: From around $44 AUD/month (includes hosting and security).
⭐ Why choose it: Purpose-built for selling online — powerful, reliable, and easy to manage orders and payments.
⚠️ Watch out for: Less flexibility for non-store websites and extra transaction fees if not using Shopify Payments.

💡 Best for: Creatives, coaches, and small businesses who want a clean, modern look.
⚙️ Features: Beautiful templates, easy drag-and-drop design, built-in blogging and scheduling.
💰 Cost: Around $25–$40 AUD/month.
⭐ Why choose it: Stunning visuals and simple setup — ideal if you value design and presentation.
⚠️ Watch out for: Less flexibility than WordPress, and limited app integrations.

• Wix: Fast, simple, and great for beginners.

• WordPress: Best for long-term growth and control.

• Shopify: Best for online stores.

• Squarespace: Perfect for modern, design-focused brands.